Deduplication is the process of making sure only one channel, or one affiliate, gets paid for a single sale, so you do not pay two commissions on one order. If a customer clicks an affiliate link from one network, then later clicks another affiliate's link…
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Affiliate fraud is any attempt to earn commissions for results that were not genuinely driven, faked clicks, faked leads, or stolen attribution, and because the whole channel pays for results, it has always attracted people who try to fake results. The defining shift in 2026…
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Affiliate marketing is full of acronyms and jargon, CPS, EPC, S2S, dedup, postback, cookie window, that can make a simple channel sound impenetrable. This glossary defines the terms that actually matter, in plain English, grouped so you can see how they fit together. Each definition…
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"Affiliate" covers wildly different kinds of partner, content sites, cashback platforms, coupon sites, influencers, comparison engines, and the single most important thing to understand is that they do fundamentally different jobs. Some genuinely introduce new customers to your brand; others mostly intercept customers who were…
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Affiliate tracking is the machinery that connects a click on a partner's link to a purchase that happens later, so the right partner gets paid, and in 2026 it runs on three core methods: the browser cookie (simple but increasingly unreliable), the tracking pixel (fires…
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An affiliate commission model is simply the rule for what you pay a partner and when, and the main ones are CPS (a cut of each sale), CPA (a fixed fee for a defined action), CPL (a fee per qualified lead), and various hybrids and…
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Affiliate marketing is a performance-based model where a business pays external partners (publishers) a commission for the sales or actions they drive, tracked through unique links so each partner gets credit for exactly what they brought in. The business only pays when it gets a…
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