I adapt fast.
The tools I use are constantly changing - and I love that. Instead of resisting change, I see it as an opportunity to rethink, relearn, and stay ahead.
Mindset
What I'm About
I work at the intersection of digital growth, automation, expansion, and customer behavior — turning strategy, data, and repeatable processes into scalable business impact.
I ask better questions.
AI can give us almost any answer, but what really matters is knowing what to ask. I stay curious, challenge assumptions, and dig deeper to get to the heart of things.
I experiment early and often.
I'm not afraid to try, fail, and try again - quickly. Iteration keeps me moving forward, and I'd rather be ahead with a few bumps than stuck playing it safe.
Proven Results
Quantifiable achievements that demonstrate the impact of strategic thinking and execution excellence across multiple domains.
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Sales Growth
Facebook Official Events Automation
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Revenue Growth
4× Record Affiliate Sales Growth
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Custom Webshops
Created for Promoters & Partners
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Hours Saved
Per Month Through Automation
Professional Highlights
AI Innovation
Developed advanced NLP chatbot systems serving 270+ topics with 80% cost reduction.
International Expertise
Growth and digital strategy experience across international markets, customer journeys, and scalable go-to-market systems.
Strategic Leadership
Digital Growth Manager at Burgermeister, with previous senior e-commerce leadership at Ticketmaster Deutschland.
Process Innovation
Created 20+ automation tools saving 100+ hours monthly through smart workflows.
What I Bring
As a Digital Growth Manager, I connect commercial goals with the systems needed to support them: cleaner data, better decision frameworks, stronger lifecycle programs, more trustworthy measurement, and workflows that scale without becoming fragile.
The blog shows how I think. The portfolio shows how I build.