Experience & Education

Resume Overview

15+ years of leadership in digital marketing and e-commerce, with a track record of scaling revenue, improving process efficiency, and delivering cross-market strategy.

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Professional Journey

Senior E-Commerce Manager

Ticketmaster Deutschland | Full-time | March 2022 - Present | Berlin, Germany (Hybrid) | 3 yrs 11 mos

4x Affiliate Revenue Record Since Pre-COVID Era Process Automation 20+ Automation Tools Industry Speaker Industry Events

Strategic Partnerships & Innovation:

  • Led digital commerce initiatives delivering exceptional growth.
  • Achieved 14x sales increase through Facebook automated marketing solutions.
  • Drove 170% affiliate revenue growth vs. 2019 baseline.
  • Boosted LinkedIn engagement by 250% through strategic content planning.
  • Developed 20+ process automation tools, saving 100+ hours/team monthly.
  • Spearheaded affiliate partner recruitment and advisory programs.
  • Created personalized branded webshops for key partners.
  • Launched Ticketmaster Vouchers Sales Boost strategy.
  • Established record 4x sales growth through affiliate channels since pre-COVID.
  • Consulted Central Europe teams on affiliate and B2B strategies.
  • Key contact for automated marketing tools across multiple markets.
  • Featured speaker at Ticketmaster Forum Berlin and d3con 2023 Hamburg.
  • Hosted round tables at SAVANT eCommerce Berlin 2023 and 2024.

E-Commerce Manager

ShopFabrik - Shopify E-Commerce Agentur | Full-time | January 2021 - February 2022 | Berlin, Germany | 1 yr 2 mos

Knowledge Base Platform Business Process Development Service Package Design Tailored Client Solutions Automated Analytics Reports Shopify Intelligence

AI & Digital Innovation Leadership:

  • Completely revamped and reconstructed shop-fabrik.net website architecture.
  • Authored comprehensive blog content on digital marketing, revenue enhancement, customer journey optimization, A/B testing, e-commerce design, KPIs, and Shopify best practices.
  • Produced infographics and data visualizations for social campaigns and client proposals.
  • Formulated diverse service packages tailored to client needs and market demands.
  • Established onboarding programs for both clients and new team members.
  • Generated documentation and knowledge base content for apps, code snippets, how-tos, tools, collaborations, and project workflows.
  • Enhanced Asana workflows and optimized information flow across teams.
  • Crafted Google Data Studio dashboards for Google Analytics monitoring.
  • Produced Health-Check reports for layout/design, conversion optimization, content strategy, and legal compliance.

Customer Service Representative

Shoepassion Group | Full-time | November 2019 - December 2020 | Berlin Area, Germany | 1 yr 2 mos

Cross-Department Support Enterprise Collaboration Process Optimization 100 Hours Monthly Savings Multilingual Support 3-Language Service

Excellence in Customer Experience & Retention:

  • Delivered exceptional support to internal and external stakeholders in a high-volume retail environment.
  • Fostered customer loyalty through personalized service, contributing to repeat business and sales performance.
  • Managed store appointment scheduling across multiple locations.
  • Coordinated shipping arrangements and special order requests.
  • Delivered multilingual support in German, English, and Arabic via email and phone channels.
  • Collaborated with fulfillment, accounting, marketing, and sales departments.

Chatbot Developer

a&o Hostels | Project-based | June 2019 - November 2019 | Berlin Area, Germany | 6 mos

Conversational AI Platform 270+ Topic Coverage 80% Cost Reduction Query Processing Automation Data Analysis Strategy Customer Query Implementation

AI Innovation & Technology Research:

  • Researched and tested technologies to drive chatbot project development.
  • Designed an advanced internal chatbot concept for customer service agents and reception staff.
  • Designed and implemented an interactive NLP system for 270+ guest FAQ topics.
  • Built a tourism-focused recommendation system for dining, attractions, entertainment, navigation, events, medical care, shopping, payment, tickets, and transport.
  • Achieved around 80% cost reduction through intelligent automation and process optimization.
  • Documented the full project lifecycle for future reference and continuous improvement.
  • Created scalable architecture supporting multi-language interactions across 30+ hotel locations.

Customer Service Representative

a&o Hostels | Full-time | January 2018 - June 2019 | Berlin Area, Germany | 1 yr 6 mos

Omnichannel Support 4 Languages, Multiple Channels Enterprise Operations 30+ Hotel Locations One-Call Resolution Streamlined Process Solution 4 Languages

High-Volume Multilingual Customer Operations:

  • Coordinated and redirected guest inquiries via email, phone, and chat in four languages (German, English, Arabic, French).
  • Managed 100+ calls and emails per shift while meeting high performance targets.
  • Provided operational support to receptionists across 30+ hotel chain locations.
  • Delivered premium service beyond standard support requirements.
  • Facilitated venue reservations and specialized tours for guests.
  • Collaborated with marketing and finance teams through the full guest journey.

Research Assistant (Internship)

Fraunhofer FOKUS | Internship | May 2018 - November 2018 | Berlin Area, Germany | 7 mos

Germany Index Analysis 300+ Website Evaluation Academic Research Writing Chatbot Technology Papers Research Prototypes Experimental Chatbot Systems

Digital Transformation Research & Analysis:

  • Supported Germany Index (Deutschlandindex 2019) data collection and analysis.
  • Evaluated 300+ municipal websites across 45 parameters to map digitalization status.
  • Contributed to scientific analysis of public IT infrastructure and innovation fields.
  • Built digitalization benchmarks through large-scale data analysis and visualization.

Translator and Interpreter

AWO Potsdam | Full-time | January 2014 - December 2017 | Berlin and Potsdam | 4 yrs

Live Translation Services Real-time Sessions & Presentations Project Workshop Support Preparation & Coordination Refugee Consultation Refugee Integration Support Cross-Cultural Advocacy

Professional Translation & Interpretation Services:

  • Delivered oral translation and interpretation services for refugee events, training, and integration initiatives.
  • Translated training documents and presentations for the Frieden im Herzen project from German to Arabic.
  • Provided sequential translation for parent-teacher conferences, medical appointments, and legal consultations.
  • Supported refugee integration with institutions and service providers.
  • Translated school communications and supported administrative form completion.
  • Served as a cultural bridge between refugee communities and German systems in high-pressure, sensitive contexts.

Affiliate Marketing Specialist

Private / Self-Employed | Self-employed | January 2015 - February 2016 | Berlin Area, Germany | 1 yr 2 mos

Complete Marketing Funnels End-to-End Strategy Design Campaign Optimization Performance & ROI Analysis Digital Product Scaling Creation & Promotion Strategy

Digital Marketing Campaign Development & Execution:

  • Crafted multi-channel digital product campaigns and marketing strategies.
  • Tested channels and identified best-performing target customer segments.
  • Applied keyword research and SEO optimization to increase organic traffic.
  • Built user avatars and revenue blueprints to guide campaign direction.
  • Designed sales funnels, lead magnet pages, heat mapping, and A/B tests to optimize conversions.
  • Executed campaigns on Facebook Ads and Google AdSense with ROI focus.
  • Created sales copy and autoresponder sequences for lead nurturing and conversion.

Research Assistant

University of Applied Sciences Potsdam | Research Position | October 2014 - May 2015 | Potsdam | 8 mos

Data Migration Research Projects Alfresco DMS System Optimization Quality Assurance Workflow Standards

Research Excellence & Data Management:

  • Led data migration across research projects and designed relational databases.
  • Conducted testing and quality control for Alfresco DMS migration workflows.
  • Created technical documentation and automated tagging systems.
  • Established data maintenance procedures and standardized QA protocols.
  • Supported evidence-based decisions for academic programs and research teams.

Linguistic Coach for Arabic Language

Self-Employed | Self-employed | January 2010 - June 2011 | Egypt | 1 yr 6 mos

Custom Coaching Programs Personalized Linguistic Training Presentation & Speech Coaching Professional Communication Speech Coaching Language Consulting Strategic Advisory

Specialized Language Training & Coaching Excellence:

  • Mentored students in advanced Arabic language skills, speech rhythm, breathing techniques, and pronunciation.
  • Delivered instruction in Arabic phonetics, recitation techniques, and speech melody.
  • Developed customized training programs by learning style and proficiency.
  • Created structured curricula from fundamental to advanced language topics.

Business Owner & Entrepreneur

Self-Employed | Full-time | September 2007 - January 2010 | Alexandria, Egypt | 2 yrs 5 mos

Multi-Sector Development Restaurant, Grocery & Appliances Cross-Functional Leadership Team Management Excellence Business Consulting Strategic Advisory

Multi-Sector Business Development & Management:

  • Launched and managed independent household appliances trading operations.
  • Founded and operated family-owned restaurant and grocery businesses.
  • Implemented operational frameworks for retail and gastronomy growth.
  • Led customer relationship, marketing, sales, inventory, and service systems.
  • Managed cross-functional teams and built workflow standards for performance.

Academic Journey

Master's Degree, Urbanism / Urban Future

University of Applied Sciences Potsdam | Germany | 2017 - Nov 2021 | Grade: 2.0

Digital Urban Innovation & Research Excellence Smart City Solutions & Big Open Data Analytics Digital Participation Frameworks & Smart Citizens Engagement

KEY ACHIEVEMENTS & LEARNING OUTCOMES

  • Master's thesis on chatbot requirements in the public sector.
  • Developed technical, legal, and ethical framework catalogs for public-sector chatbots.
  • Specialized in digital transformation strategies for urban environments.
  • Built interdisciplinary expertise across built, social, and digital cities.

Master of Arts, Information Science

University of Applied Sciences Potsdam | Germany | 2015 - 2017 | Grade: Started

Information Systems & Knowledge Management Cultural Heritage Data Management Research Institute Information Systems

KEY ACHIEVEMENTS & LEARNING OUTCOMES

  • Specialized in integrative interdisciplinary information science.
  • Developed expertise in information and knowledge management for heritage institutions.
  • Built advanced skills in enterprise information systems.
  • Strengthened scientific information infrastructure development capabilities.

Bachelor Equivalence, Documentation Information Science

University of Applied Sciences Potsdam | Germany | 2013 - 2015 | Grade: Completed

Academic Foundation & Qualification Documentation Science Fundamentals Information Management Basics

KEY ACHIEVEMENTS & LEARNING OUTCOMES

  • Completed Information Science Bachelor Equivalence program.
  • Established qualification pathway for master studies.
  • Developed core competencies in documentation science.
  • Built technical foundation for advanced information science specialization.

Guest Student, Information and Library Science

Humboldt-Universitaet zu Berlin | Germany | 2012 - 2013 | Grade: Guest Student

Research Preparation & Academic Integration Library and Information Science Methodologies Academic Network Development

KEY ACHIEVEMENTS & LEARNING OUTCOMES

  • Completed guest studies at the Institute for Library and Information Science.
  • Gained exposure to advanced research methodologies.
  • Built familiarity with German academic systems and networks.
  • Strengthened research preparation and academic integration.

TestDAF, German Language Certificate

Hartnackschule Berlin | Germany | 2011 - 2012 | Grade: Completed

Academic German Proficiency Language Certification University Entrance Qualification

KEY ACHIEVEMENTS & LEARNING OUTCOMES

  • Completed TestDAF German language certification at Hartnackschule Berlin.
  • Achieved the language prerequisite for university admission in Germany.
  • Demonstrated academic proficiency in German for higher education and professional contexts.

Diploma, Linguistics

Al-Azhar University | Egypt | 2009 - 2011 | Grade: Completed

Advanced Linguistic Expertise Arabic Language Structure & Theory Cross-Cultural Communication

KEY ACHIEVEMENTS & LEARNING OUTCOMES

  • Completed specialization in Arabic linguistics.
  • Developed deep understanding of language structure and communication theory.
  • Strengthened multilingual communication and linguistic analysis skills.
  • Built capabilities in cultural bridge-building communication.

Diploma, Arabic Calligraphy

Institute for Arabic Calligraphy | Egypt | 2007 - 2009 | Grade: Certified

Cultural Arts & Design Specialization Visual Design Excellence Cultural Aesthetic Understanding

KEY ACHIEVEMENTS & LEARNING OUTCOMES

  • Completed professional Arabic calligraphy certification.
  • Developed advanced visual design and cultural aesthetic skills.
  • Built creative capabilities complementing digital design work.

Bachelor of Applied Science, Documentation and Information Technologies

Al-Azhar University | Egypt | 2003 - 2007 | Grade: 2.7

Multidisciplinary Foundation & Technical Skills Information Systems & Documentation Technologies Educational Science & Didactics

KEY ACHIEVEMENTS & LEARNING OUTCOMES

  • Focused on information science, library science, and educational science.
  • Built strong foundation in documentation and information technologies.
  • Developed interdisciplinary approach combining technology, education, and information management.
  • Established foundation supporting current e-commerce and digital strategy expertise.

8

Academic Programs

Across Egypt and Germany

2

Countries

International educational foundation

15+

Years of Learning

Interdisciplinary development