Where AI meets e-commerce — real-world insights on automation, UX, and growth.

Diagram classifying a team's working time into judgment, system-mediated, and transfer tasks, with transfer tasks marked as the first to automate.
Aaron West

How I Think About Automation in E-Commerce

The most expensive automation mistake I see isn't a broken workflow. It's a flawless workflow automating a task that should never have existed in the first place. I've watched smart people spend a weekend building something genuinely impressive. A form that triggers an email, creates…

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