A free-shipping threshold, "free delivery over €50," is one of the most effective levers in e-commerce, because customers dislike paying for shipping out of all proportion to what it actually costs. The prospect of "free" delivery reliably nudges a shopper to add another item to…
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A promotion should change a behaviour you actually wanted to change: bring in a new customer, clear specific slow-moving stock, reward your best customers, launch something. What it should not do is quietly hand a discount to someone who was going to buy at full…
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Dynamic pricing means changing your prices in response to demand, time, inventory, or competitors. Competitive pricing means setting them relative to your rivals. Both can be smart in the right conditions and quietly destructive in the wrong ones, and the difference is almost never the…
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Psychological pricing is the set of tactics that change how a price is perceived rather than what it costs you: charm pricing like €9.99, anchoring against a higher number, decoy options, and the rest. Some of it is genuinely robust, supported by decades of evidence.
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Pricing is the most powerful lever in your business and the one most stores treat most carelessly. A change in price flows almost entirely to profit, signals your quality, positions your brand, and decides who buys from you, yet most stores set prices by adding…
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