Senior E-Commerce Manager & Digital Strategist
If you run an online store and you only ever build five automations, build these five. They are not the flashiest. They are the ones that quietly cost you money every day they are missing, and the ones that pay for themselves within weeks. I…
Continue reading...
The most expensive automation mistake I see isn't a broken workflow. It's a flawless workflow automating a task that should never have existed in the first place. I've watched smart people spend a weekend building something genuinely impressive. A form that triggers an email, creates…
Continue reading...
Conversational AI & Chatbots: Ein ehrlicher Leitfaden jenseits des Hypes – mit dem, was funktioniert, was schiefgeht, und was du wirklich beachten musst. Der Artikel bietet einen umfassenden, praxisnahen Überblick über den aktuellen Stand, die Einsatzmöglichkeiten, Risiken und strategischen Erfolgsfaktoren von Conversational AI und Chatbots…
Continue reading...
Paid media is a field where the platforms change constantly and the principles barely change at all. There's always a channel of the year, a new ad format, an algorithm update that's supposedly rewritten the rules. The teams that actually win don't chase any of…
Continue reading...
A newsletter is a relationship, not a mailing list. Most things called newsletters are just recurring promotions, and they train people to ignore them. The ones that work give the reader a reason to open that isn't "buy something," and that, counterintuitively, is exactly what…
Continue reading...
Email is still the highest-leverage channel in marketing, and the reason has nothing to do with it being clever or new. It's that you own it. No algorithm decides who sees your email. You reach the people who chose to hear from you, directly, on…
Continue reading...