Selling across multiple channels multiplies your reach and your complexity at the same time, and it goes wrong in two predictable ways. You lose your margin: every channel has different costs and fees, so selling the same product everywhere without per-channel margin awareness quietly bleeds…
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Being listed on a marketplace is not the same as being found on it. Inside a marketplace, visibility is its own competition, won through the marketplace's search algorithm (listing optimisation) and its advertising system (paid placement). The defining mechanic is that marketplace search rewards listings…
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Selling on a marketplace means operating in someone else's house, and the rule that governs everything is this: the platform's interests overlap with yours, but they are not the same. It optimises for the buyer's experience and for its own revenue, not for any individual…
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The choice between selling on your own store and selling on a marketplace isn't about which is better. It's about what you're willing to trade. A marketplace gives you instant reach, access to enormous existing demand, in exchange for operating in someone else's house: their…
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