Answer Engine Optimization (AEO) is the practice of structuring your content so it gets selected as the direct answer to a specific question, whether that is a Google featured snippet, a voice-assistant reply, or the answer an AI engine reads out when someone asks it…
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Generative Engine Optimization (GEO) is the practice of structuring your content so that AI systems like ChatGPT, Perplexity, Google's AI Overviews, and Gemini cite, quote, or recommend it when they answer a user's question. Where traditional SEO optimises to rank in a list of links…
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To get cited by an AI answer engine, the single most important thing is to put a direct, self-contained answer right where the engine can lift it: in the first sentence or two of the piece and of each section, before any build-up. AI engines…
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SEO is not dead. It changed jobs. For twenty years the goal was to rank in a list of blue links and earn the click. The job now is to be the source the AI cites inside its answer, because more and more, people ask…
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