Accessibility is usually argued three ways: the legal case (you increasingly must), the moral case (you should), and the conversion case (it pays). The mistake is treating them as competing reasons and picking one. They're the same fix seen from three angles: making your store…
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GDPR isn't a compliance hoop to game; it's the law treating what you should already be doing, handling customer data with genuine consent and care, as a legal requirement. The stores that struggle with it are the ones trying to do the minimum to dodge…
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Customer data isn't an asset to exploit; it's a trust you hold. Customers let you keep their data on an implicit promise that you'll handle it responsibly, and every breach of that promise, creepy targeting, a leak, opaque use, withdraws trust that's slow and expensive…
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