You've structured your product data for your own site, and you've structured it for your channel feeds. There's a third reader you can't ignore: the open machine world, search engines' rich results and the AI answer and shopping engines that increasingly sit between customers and…
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A product feed is a structured export of your catalogue, formatted for a specific channel, and every channel you sell through runs on one: Google Shopping, marketplaces, affiliate networks, comparison sites, social commerce. The single most useful thing to understand about feeds is that they're…
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A product description has to do two jobs at once that usually pull against each other: persuade the person reading it (sell the product, inform them, reassure them) and feed the machine reading it (search engines, marketplace feeds, and increasingly AI answer engines that parse…
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Product images are product data, not decoration, and online they are the single most important information source you have, because the customer can't touch the product, so the images effectively are the product. Consistent imagery standards, true colour, multiple angles, honest scale, zoom, context, and…
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The data model, how you structure products, their variants, and their attributes, is what decides whether your catalog is clean or quietly broken. Two distinctions matter most: a product versus its variants (one t-shirt design versus that design in red, size M), and structured attributes…
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