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<loc>https://aaronwest.de/blog/5-automation-workflows-every-e-commerce-store-should-have.html</loc>
<lastmod>2026-05-31T14:50:50+02:00</lastmod>
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<image:loc>https://aaronwest.de/blog/media/posts/4/Automations-every-store-needs.png</image:loc>
<image:title><![CDATA[]]></image:title>
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<image:loc>https://aaronwest.de/blog/media/posts/4/Inventory-sync-across-channels.png</image:loc>
<image:title><![CDATA[Diagram showing a single sale triggering an instant stock update across own store, Amazon, and eBay, contrasted with a slow nightly sync.]]></image:title>
</image:image>
<image:image>
<image:loc>https://aaronwest.de/blog/media/posts/4/Abandoned-cart-recovery.png</image:loc>
<image:title><![CDATA[Timeline of a three-email abandoned cart recovery sequence at 1 hour, 24 hours, and 72 hours, with a stop rule for non-responders.]]></image:title>
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<loc>https://aaronwest.de/blog/conversational-ai-and-chatbots-was-marketing-profis-2025-wissen-muessen.html</loc>
<lastmod>2026-05-29T23:22:54+02:00</lastmod>
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<image:loc>https://aaronwest.de/blog/media/posts/2/Conversational-AI-Chatbots-885x497.webp</image:loc>
<image:title><![CDATA[]]></image:title>
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<url>
<loc>https://aaronwest.de/blog/dont-build-your-audience-on-rented-land.html</loc>
<lastmod>2026-06-07T13:48:40+02:00</lastmod>
<image:image>
<image:loc>https://aaronwest.de/blog/media/posts/96/Dont-Build-Your-Audience-on-Rented-Land.png</image:loc>
<image:title><![CDATA[Don't Build Your Audience on Rented Land]]></image:title>
</image:image>
<image:image>
<image:loc>https://aaronwest.de/blog/media/posts/96/same-writing-different-week.png</image:loc>
<image:title><![CDATA[A reach chart showing several posts around three to four thousand, then a sudden cliff to about seventy, with a note that no reason was given.]]></image:title>
</image:image>
<image:image>
<image:loc>https://aaronwest.de/blog/media/posts/96/your-plattform-your-rules.png</image:loc>
<image:title><![CDATA[A hub-and-spoke diagram with the owned website at the centre and platforms as outer channels whose arrows point back home.]]></image:title>
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<url>
<loc>https://aaronwest.de/blog/event-driven-vs-scheduled-automation-explained.html</loc>
<lastmod>2026-06-05T12:09:38+02:00</lastmod>
<image:image>
<image:loc>https://aaronwest.de/blog/media/posts/7/Event-Driven-vs-Scheduled-Automation-Explained.png</image:loc>
<image:title><![CDATA[Two metaphors side by side: a scheduled automation as an alarm clock that runs at a set time, and an event-driven automation as a doorbell that runs the instant something happens.]]></image:title>
</image:image>
<image:image>
<image:loc>https://aaronwest.de/blog/media/posts/7/the-alarm-clock.png</image:loc>
<image:title><![CDATA[Two metaphors side by side: a scheduled automation as an alarm clock that runs at a set time, and an event-driven automation as a doorbell that runs the instant something happens.]]></image:title>
</image:image>
<image:image>
<image:loc>https://aaronwest.de/blog/media/posts/7/The-one-question-that-decides-it.png</image:loc>
<image:title><![CDATA[A decision diagram asking what it costs to be out of date, branching to scheduled automation for low-cost delays and event-driven for expensive ones.]]></image:title>
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<url>
<loc>https://aaronwest.de/blog/how-i-think-about-automation-in-e-commerce.html</loc>
<lastmod>2026-05-30T15:21:05+02:00</lastmod>
<image:image>
<image:loc>https://aaronwest.de/blog/media/posts/3/how-i-think-about-automation.png</image:loc>
<image:title><![CDATA[Diagram classifying a team's working time into judgment, system-mediated, and transfer tasks, with transfer tasks marked as the first to automate.]]></image:title>
</image:image>
<image:image>
<image:loc>https://aaronwest.de/blog/media/posts/3/classify-before-making-decision.png</image:loc>
<image:title><![CDATA[Diagram classifying a team's working time into judgment, system-mediated, and transfer tasks, with transfer tasks marked as the first to automate.]]></image:title>
</image:image>
<image:image>
<image:loc>https://aaronwest.de/blog/media/posts/3/what-to-automate-2.png</image:loc>
<image:title><![CDATA[A 2x2 matrix plotting frequency against judgment required, showing which e-commerce tasks to automate first and which to keep human.]]></image:title>
</image:image>
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<url>
<loc>https://aaronwest.de/blog/the-error-notification-is-the-workflow.html</loc>
<lastmod>2026-06-04T01:05:07+02:00</lastmod>
<image:image>
<image:loc>https://aaronwest.de/blog/media/posts/6/The-error-notification-is-the-workflow.png</image:loc>
<image:title><![CDATA[A before/after comparison showing a manual process failing visibly versus a silent automation failure that nobody notices until a customer is affected.]]></image:title>
</image:image>
<image:image>
<image:loc>https://aaronwest.de/blog/media/posts/6/silent-failure-is-worse-than-no-automation.png</image:loc>
<image:title><![CDATA[A before/after comparison showing a manual process failing visibly versus a silent automation failure that nobody notices until a customer is affected.]]></image:title>
</image:image>
<image:image>
<image:loc>https://aaronwest.de/blog/media/posts/6/What-a-monitoring-step-actually-is-2.png</image:loc>
<image:title><![CDATA[Three monitoring habits for automations: catch the error, watch for silence with a heartbeat, and make sure a human sees the alert.]]></image:title>
</image:image>
</url>
<url>
<loc>https://aaronwest.de/blog/the-hidden-cost-of-manual-operations.html</loc>
<lastmod>2026-06-02T14:16:51+02:00</lastmod>
<image:image>
<image:loc>https://aaronwest.de/blog/media/posts/5/The-Hidden-Cost-of-Manual-Operations.png</image:loc>
<image:title><![CDATA[An iceberg diagram showing budgeted costs above the waterline and the larger hidden costs of manual operations below: labour, errors, decision delay, and opportunity cost.]]></image:title>
</image:image>
<image:image>
<image:loc>https://aaronwest.de/blog/media/posts/5/The-four-places-the-cost-hides.png</image:loc>
<image:title><![CDATA[An iceberg diagram showing budgeted costs above the waterline and the larger hidden costs of manual operations below: labour, errors, decision delay, and opportunity cost.]]></image:title>
</image:image>
<image:image>
<image:loc>https://aaronwest.de/blog/media/posts/5/the-two-week-audit.png</image:loc>
<image:title><![CDATA[ A four-step process flow for a two-week operations audit: track in 15-minute blocks, classify tasks, apply the sick-day test, and cost it.]]></image:title>
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